Do you want to learn more about the latest hottest trends of digital marketing? Then keep reading. We have come up with the two hottest marketing trends that will change your strategy for good.
Marketing for user experience
Experiential marketing, as the name implies, is a trend that focuses on creating a user experience based on the brand, and not just the product. Experiences vary by brand and industry, but corporate events, webinars, and contests are some of the most common examples of experiential marketing.
A great example is the tech giant Apple, a brand considered a pioneer in this type of advertising. They recently started their famous “photo walks” in which an Apple employee guides consumers through a neighborhood and teaches them how to take photos with their iPhone.
The brand also hosts the annual Worldwide Developers Conference, its biggest event of the year, bringing together thousands of programmers from around the world to discuss the latest trends. Experiential marketing helps customers engage with your brand and experience your values and personality, not just your product.
According to the latest research, 84% of consumers prefer to be treated as people rather than numbers. So by creating memories, brands strengthen the personal connection between product and emotion, increasing brand acceptance and conversions.
How to implement this type of marketing
Experiential marketing should be part of the strategy of any brand, regardless of the size of the company. Of course, small businesses don’t have the budget to host big events like Apple, but that doesn’t mean they can’t create unique experiences to segment their market.
Small-scale online and local events are common examples of experiential marketing used by SMEs and startups. To be successful in experiential marketing, companies need to know their audience and define clear, measurable goals for their experiences.
Building email subscriber lists, increasing social media following, and driving sales are some of the most common goals in experiential marketing. If you are a music band or singer, then you need to implement it via audio experience. Use Spotify and SoundCloud for testing purposes.
Come up with a new idea in your genre. Start testing with creating a playlist particularly about that new idea. Buy Spotify playlist followers to get organic boost from the algorithm. Stay very consistent with this type of tests and you’ll end up with the best user-experience marketing in the music space.
All hail influencer marketing
Similar to when celebrities associate with a brand, this type of marketing is where brands use influencers (influencers) for their marketing campaigns through social media platforms such as TikTok and Instagram.
It’s by no means a new trend, but it has gained significant traction in recent years for its simplicity. Influencers (including micro-influencers) post content in which they interact with a brand, either by using one of its products or services or by interacting with employees.
Influencer marketing generally produces better results than celebrities given the ‘engagement factor’ – people interact with influencers and are therefore more likely to react to the marketing campaigns.
Market research companies noted that 83% of consumers trust personal recommendations more than traditional digital advertising, so influencers are the perfect way for brands to create personal recommendations in droves.
Influencers on social media also specialize in a particular niche and have a following with certain interests. For marketing managers, this means more targeted advertising, which helps reduce ad spending. Brands should look for influencers who post content related to their product or industry for the best results.
Marketers can use hashtags to find influencers through different social media platforms or work with agencies. As with all marketing campaigns, brands must define their objectives and their audience before reaching out to influencers. Influencers posting photos and videos of themselves using a brand’s product or service is the most popular type of influencer marketing content.