Squarespace’s tagline is “Grow Your Business,” and rightly enough, as Squarespace is a good choice for a platform and website builder for businesses. However, if you want to customize your Squarespace site to provide better results, it’s a good idea to hire a Squarespace developer in Pittsburgh to expand your site professionally.

A Squarespace developer will help further enhance your web location after you’ve worked on the first few pages of content. Initially, Squarespace provides new users templates and other great features so any newcomer can quickly launch a site with a new domain.

Choose from various color palettes, designer fonts, and templates to suit your personal preferences and business needs.

This website builder is user-friendly and certainly has enough features to be taken seriously if you need a professional site. Essentially, if you are migrating away from places like Wix, you will find yourself in Squarespace territory.

As of this writing, Squarespace occupies 1.5% of the total CMS market, coming in second to Joomla. WordPress remains the leader, though you never really know with digital tech, especially if we consider the organic support for these other content management systems.

Pittsburg web development services are important if you run a site central to how your business generates leads or sales.

Website development services in Pittsburgh can also help you design and implement web apps for different campaigns and services if you have other sites that aren’t running on Squarespace. Enterprises, companies, and SMBs will all benefit from having a professional customizing the Squarespace experience.

Squarespace makes it easy for businesses to get their sites up and running while providing features for marketing. “Sell anything” is another Squarespace tagline that appeals to business owners because if a business owner runs an online retail store, ease of transition is certainly a big selling point.

Squarespace streamlines the website creation process, making it a popular choice for those lacking coding and design skills necessary to build professional-looking sites from the ground up.

If you pay annually, you’ll receive a free domain for the first year with any plan. Each part comes with WHOIS privacy protection and an SSL certificate. Squarespace does not overcharge for domain renewals; you pay the same price as when you purchased the domain.

You are not required to purchase a domain name through Squarespace. If you already have a domain license from another provider, you can easily connect it to your Squarespace site. If you need assistance with this, you can contact Squarespace’s support team.

Why Consider Professional Website Development Services in Pittsburgh?

Squarespace offers a user-friendly interface for users with no prior coding experience. In the beginning, it might be fun to experiment with the website builder. After all, who wouldn’t want to have new skills? However, you eventually need to sit down and seriously consider what to do with your digital business.

Pittsburgh web development services can help close the gap. You can tell your developer what’s on your mind, and the developer will turn those ideas into a Squarespace reality.

Utilizing free website developer tools may appear to be a good idea for startups that require an online presence but lack the funds to invest in a professional website. However, developing a website is a significant undertaking that requires knowledge of coding and search engine optimization principles.

Are sites built with website builders optimal for businesses?

If you use a free website builder that allows you to generate content and drag-and-drop images automatically, your website will not be properly coded to rank well in search engines.

Web development that benefits your business requires backend work that an experienced web developer should perform. However, there are other reasons why using a platform “out of the box” may not be in your best interests.

Branding Issues

Most free and low-cost website builder tools restrict you from creating static content and designs. Most basic templates do not include this option when adding a unique feature, a rotating banner, or additional content.

Thousands of businesses use free website tools, resulting in the creation of countless websites with similar templates and content. If you want brand differentiation, definitely avoid generic website templates.

Efficiency

Creating an effective website is a time-consuming process that requires extensive research, backend coding, design customization, and content creation. If you don’t have the relevant coding and design expertise, you may end up spending countless hours on a project that produces mediocre results.

The time you spend developing a generic website could be better spent growing your business and communicating with your customers. So leave your website’s development to a Squarespace developer in Pittsburgh and save time.

Professional Look

According to research, nearly 100% of customers conduct online research before purchasing a product or service.

Customers spend less than a minute scanning a website and decide in less than a minute whether the web design is appealing and professional. If your website is generic, confusing, or unprofessional, many customers will form an unfavorable opinion of your business before contacting you.

A skilled Squarespace developer will design your website professionally. He will ensure that potential customers will have a favorable impression of your business from the first interaction.

SEO

Most free website builders do not incorporate search engine optimization principles into their templates. As a result, your online business website is not coded properly to interact with search engines.

SEO is critical because it can increase traffic to your website, boost sales and conversions, and enhance the customer experience. In addition, SEO makes your website more appealing to search engines, which results in more customers discovering and purchasing your products and services.

Search engines can also run into problems indexing pages and new content created by website builders. Search engines now use sophisticated algorithms to rank pages, and these formulas are beyond the comprehension of the average business owner. However, web development services are familiar with Google Analytics and other search engine indexing tools.

Poor Analytics

Having access to site analytics is critical for understanding how your website performs and who visits it. Unfortunately, most do-it-yourself website builders use out-of-date scripting technologies that are insufficiently sophisticated to conduct accurate site analytics.

A professionally designed website will include comprehensive analytics that will provide you with an in-depth view of your site’s performance.

Mobile Issues

Many people who conduct online research do so using their mobile devices. Performing a basic Google search on a smartphone is convenient, and most people will not wait until they can switch to a bigger desktop or Mac.

Unfortunately, most free website builders create websites that are difficult to view on a mobile device. Do you require a website that displays properly on a small screen? Simply employ the services of a professional web developer to create your website.

Poor Technical Support

Whether you require assistance with website development or analytics, you are typically on your own. Most professional website development services in Pittsburgh offer comprehensive website support, including ongoing updates and assistance with analytics, if necessary.

Having a qualified expert to assist you with any website issues is critical to maintaining an excellent online presence that generates sales.

Squarespace was founded in 2003 and now employs over 1,100 people. Squarespace offers an intuitive website builder and hosting. As a result, business owners do not need to purchase separate hosting services.