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How to Start a Successful Online School in 2022?

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The future of education is about technology adoption and tackling the challenges that arise day by day. The growth of eLearning and its rapid adoption by learners is a valid reason to start an online school.

Being an educator trying to adapt to new changes under the influence of the COVID-19 pandemic, you probably might be using free online learning platforms like Udemy or Coursera. 

However, if you want to have control over everything related to your online tutoring, including your students, eLearning resources, and most importantly, the money you make, starting an online school is the best bet. 

If you are planning on starting an online school but don’t know where to start, keep reading. This blog is a comprehensive guide to the essential aspects that will help you to build and launch your online school. 

Determine your requirements and goals

It is important to know exactly what you need from a learning system and how it can help you reach your business objectives and goals. 

To set the business goals you want to achieve with online learning, you need to look for specific and measurable goals that are time-limited and achievable. For example, it is challenging to steer yourself in the right direction if you set a goal like boosting sales without specifying things.

Instead, set clear goals like increasing sales by 30% in 6 months. Additionally, to make the process of reaching your goals easier, you can break your goals into smaller tasks which will help to set realistic project expectations. 

Consider your audience

As simple as it sounds, identifying your audience is critical for the success of your online school. Learner satisfaction is one of the significant aspects that will contribute to the success or failure of online training programs. 

Think about your online courses as a product and your students as your customers. You need to keep your customers happy with good product offerings so that they continue to be your loyal customers.

Likewise, making sure your students are engaged in learning programs is important. To achieve all of that, you will have to define your audience first. Who are you planning to deliver your content to? 

Are you delivering your online learning courses to undergraduates, employees, members, or anyone else? What are your goals for your training program? How do you want your learners to access the content? Are you delivering content to learners who have already been exposed to eLearning? Ask these questions to understand who your audience is and what are their requirements. 

Define the features you need

After determining your business requirements and goals, now it is time to define the features for your online school.

The more specific you are with your eLearning requirements, the easier it is to find the right online learning platform for your needs. You need to look for the learning management features that both learners and administrators will be using. 

These are some of the important features you need to integrate into your eLearning platform. 

  • User and course management
  • Learning models
  • Creation of learning content
  • Analytics and reports
  • Security features
  • Mobile eLearning

Explore the market

Once you have decided on the features your online school must have, you need to determine the price of your online courses. The next challenge is to narrow down hundreds of options to shortlist the software solutions you can rely on to create your online school.

You can enquire with fellow educators and friends about the solutions they are using to power their online training.

If you find someone who uses the solution you have shortlisted, you can leverage their hands-on experience to make a decision. Also, look for user reviews and ratings of online learning solutions. 

Building your online school

Another important factor to consider when building an online school is the choice of online tutoring software. If you want to create your online school within a budget and along with your custom branding and features, choose a good tutoring software.

To enjoy a high degree of customization, choose a white label software solution like Pinlearn to customize your online school according to your business requirements and goals.

The software is a self-hosted solution and comes with all essential features to support and scale eLearning businesses with advanced features for the best learning experience. 

Test your platform

Whenever you buy something, you would naturally test it to see how it works in real. Likewise, test your eLearning solution and see whether it will help you reach your goals. Most online learning solutions come with free trials at least for 15 days. If there is an option of a free trial, utilize the chance to test all the features and capabilities of the platform. 

Instead of just going through the platform, try out a few scenarios that your users will most likely experience in your platform so that you can see exactly how they look and work. To get started, invite a few users, upload your training resources, assign content, and try creating demo tests in the editor.

Finally, test the extra features that you may want to use. Additionally, try contacting tech support to see how they work. Pay attention to how quickly you get a response and whether it is easy to communicate with the team.


There is no shortage of online learning platforms in this digital age, but the high demand for the same makes it a lucrative industry even for new players.

Although there are plenty of options out there, the need for creative online schools that cater to a niche audience is still high. Define your business goals, choose the business model, and pick the right tutoring software solution to get started and grow your online school. 

Now is the right time to start your online school life, as the scope of eLearning is not going to fade off even post-pandemic. Follow this guide and implement the steps discussed to be on your way to success.


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