Modern customers are now becoming more and more demanding of brands. Did you know that 84% of millennials don’t like traditional forms of advertisements? So how do you attract customers to uplift your business and increase sales? Well, there are many proven methods to make your job easier. Here are a few tips and tricks for you!
Participate in networking
Today’s world is all about networking. How well can you connect with others to build a customer base? In order to figure that out, participate in a good word-of-mouth networking program or events related to your field of business.
While it’s good to see the advantages that networking will fetch you, don’t make that your only priority. Instead, ask yourself how you can be of service to others. A confident attitude is all it takes to successfully participate in networking events.
If you feel that you need to use a special tool or software to make things easier, Ignition is just the platform for you. It comes with proposal and engagement templates that you can effortlessly use to attract clients. What’s more, you get paid for these!
Run your accounting on autopilot mode by making most of your tasks automated. From impressive online proposals to business integrations, Ignition will give you everything and more!
Know your audience
Before jumping right in to target your audience, you first need to know the people who will buy the most from your brand. Knowing your audience is almost half of the battle. If you reach out arbitrarily to a large group of people, your messages will get ignored.
So first make a buyer persona and figure out the ideal customer profile. Services like Google Analytics can help you to understand who might and might not be a good fit. See what their concerns are and proceed accordingly.
Provide consistent customer care
Customer care is undoubtedly one of the most important aspects of reaching out to clients. If your customer service is poor, no matter how great your products are, your buyers will not return. Enable automated chatbots to make sure no query goes unresolved.
Hire a professional customer support team that will be online most hours during the day. Make sure they are polite, friendly, and know how to deal with even the most difficult of customers efficiently.
Invest in content marketing
Instead of taking all the responsibility on your own shoulders and finding clients from scratch, you can even focus on content marketing. SEO or Search Engine Optimization has become the latest rage now, with businesspeople focusing on how to get their website on the top of the search results page.
Running creative social media campaigns on platforms like Youtube is also a good idea for content marketing. Whatever your strategy is, it’s important to be active on social media.
Set up a referral program
A referral program is a huge advantage because you won’t have to spend too much time or money on it. Through referrals, your loyal customers will refer people in their own social circles to purchase from you. But for this, you’ll have to make sure that your products are worth referring to.
Reward your affiliates, such as giving each of them a 10% discount when they refer someone. Create a seamless referral experience so that your customers face no problems.
Improve your website
Your website is the window to your business. A website that looks good and is informative will always attract clients. Reach out to them by having a good website layout that has a lot of product pictures and videos, all of the high quality.
The information regarding each product should be short and precise, and the color palette shouldn’t be too bright or too dull. The design, content, and graphics should all be up to date and interactive.
Over to you…
These are the 7 best ways to uplift your business by reaching out to clients. However, make sure you place equal importance on your old or existing clients as much as you place importance on gathering new ones.
Recontacting old customers will create a good impression of your brand and let others know that you value all your clients alike. Stay connected to them via newsletters or emails and keep all of them notified about your latest launches, discounts, and programs.