With the growing competitors worldwide in eCommerce, the more critical you have to be in thinking of strategies on how to stand out. Content gets outdated pretty quickly. If you don’t keep your content optimised, your website will be stashed under the search engine filters, making you lose traffic. This sheds light on SEO Copywriting and how it does wonders to keep your content optimised and maintain your traffic. In this article, we will be listing the tips and techniques for creating optimised content.
What is SEO Copywriting?
To give you a better understanding, let us explain the definition of both worlds. SEO (Search Engine Optimization) is the process of increasing your website’s organic traffic by improving its search engine ranking.
Copywriting is a way of writing whose primary purpose is to advertise or promote. Altogether, SEO Copywriting creates engaging content based on keywords to achieve maximum visibility, thus, gaining more traffic to the website.
SEO Copywriting 10 Tips and Techniques For Creating Optimised Content
1. Know Your Target Audience
It’s vital to know precisely who you’re writing for you to create content that best suits their interests, wants, and needs. To do this, you should conduct online market research that will provide information regarding your target audience’s personal details such as age and address, lifestyle, etc. You can also ask questions that appeal to their interests. This way, you’ll get to know your readers better and generate content that directly attends to their concerns.
2. Keyword Research
SEO Copywriting bases its content on target keywords because this makes a website get good rankings in search engines. Keyword research is the most vital aspect to consider with SEO. It is the process of looking for keywords that people usually search online.
Some factors to consider include how frequent the word was searched, its relevance to your website, and its competitiveness. Although, you should remember to refrain from using lengthy keywords as search engines can penalise them for keyword stuffing.
3. Planning Out
Once you’re done choosing your keywords, it’s now time to organise your content schedules. This allows you to upload content in line with the time when your readers are most active and maintain your website’s engagement with them. Being inconsistent makes readers lose their interest. Scheduling posts also help create marketing strategies as it provides an overall visualisation of how the readers will comprehend your content.
4. SEO-Optimised Content Creation
An SEO-Optimised content is a content created to generate organic traffic. This is what will bring your readers to your website. To create an SEO-Optimised marketing strategy, you must consider first the thoughtful search for the right keywords. Next, you should follow the EAT’s principles.
EAT stands for Expertise, Authority & Trustworthiness. Search engines use EAT to guarantee accurate and valuable information to readers. It consists of the factors that affect a website’s quality that determines its ranking, thus, using it as a guide lets you pay more attention to factors that will help you produce better content in relation to generating more traffic.
5. Create Catchy Headlines
The effectiveness of a headline has a significant effect on generating traffic. If you want your readers to indulge in reading your content, your headline should be able to get their attention.
When you search for something and Google offers you a list of results, you won’t see the content yet, so you’ll look for the best headline that you think will best provide the information that you need. This is why you must focus on creating a clear but interesting headline.
6. Create Easy to Read content
Readers are on the internet to search for information, not decode complex text. A great content writer should be able to explain a complex idea in layman’s terms. According to the NCES (National Center for Education Statistics), four in five U.S. adults (79 percent) have English literacy skills adequate to fulfil tasks that require comparing and contrasting information, paraphrasing, or making low-level inferences—literacy skills at level 2 or above in PIAAC (OECD 2013). In contrast, one in five U.S. adults (21 percent) has difficulty completing these tasks.
This translates into 43.0 million U.S. adults with low literacy skills. That being said, it’s advisable to keep your content comprehensive and easy to read. You may also structure it with subheadings since most people only skim and don’t read the whole thing. This is proved by research by the Nielsen Norman Group, who stated that 79 percent of test users constantly scanned any new page they came across whereas only 16 percent have read word-by-word.
7. Make Use of Visuals
Visuals make everything more exciting. You can incorporate images, infographics, or videos in your content. They encourage readers to stick and scroll to the bottom of your page. The number of marketers incorporating visuals in their content has greatly increased over the years because it was proven to be an effective attention-keeper. According to the Venngage Visual Content Marketing Statistics, marketers claimed that approximately 64 percent of their entire content had visuals. In 2019, you can see that statistic jumping to 74%. The numbers continued to rise after that. Also, don’t forget to include image alt tags. This tool allows screen-reading for visually-impaired users. Image alt tags also contribute to using your target keywords, with on-page keyword usage as one factor that affects search engine ranking.
8. Incorporate Links
The quality of the links inserted in your content can affect your search engine ranking. Using backlinks ensures search engines provide accurate and helpful information on your website. This means that including links in your content can significantly impact your ranking and increase your organic traffic since search engines prioritise websites that provide the most valuable content. However, you should only insert helpful and relevant links to your content.
9. Share Content in Social Media Platforms
It can be helpful to share your content on social media since it’s a great way to promote your website’s digital presence. There are a wide array of options to choose from, such as Facebook, Twitter, Instagram, etc. This will allow a broader population to be aware of your website and can generate more traffic to it.
10. Continue Improving your Content
You can build value among your readers by seeing that you’re still there and continuously updating your content. People like consistency. There’s no point in creating multiple new contents if your past content didn’t improve at all. Some tools allow you to monitor your content’s rankings, interactions, etc. Keeping an eye on this will help you generate new ideas on how to improve and maintain your SEO ranking.
We hope this article was able to provide you with the information you need about SEO Copywriting. Apparently, content creation is an essential part of SEO Copywriting. The quality of your content will determine your website’s success. Thus, you only want to generate high-quality, compelling, and informative content. Learning how to optimise your content properly and maintain your SEO ranking is hard, but eventually, you’ll get the hang of it through consistency.