Canada is a huge country and the vast majority of small businesses serve the local community, which demands localised digital marketing.

Some rely heavily on word of mouth, especially in remote areas and if you thought that online marketing isn’t for small businesses, think again.

The undeniable power of social media

Everyone and their dog has a Facebook account and they almost all post daily; what more could you want? Get the wizards at https://kingkong.co/ca/ to work their magic with your FB page.

It might take a while, but their SMM team will generate a huge following and most will be local to you. Daily posting of quality content, making good use of text, images and video is the way to get users to click on that magic ‘follow’ button.

Optimise for Google

The world’s number 1 search engine, Google sits head and shoulders above any other and you need your website to be fully optimised for a good Google ranking, which is the driver of organic traffic.

SEO services focus on boosting a target URL by using a range of strategies that include content creation, link-building and blogging.

All device compatible

Your website is your portal to the digital world and with so many users logging on with smartphones and tablets, your platform needs to be all-device-friendly.

Fast page loading is non-negotiable; slow loading means you need to change data format or upgrade your hosting package for a higher bandwidth.

Cloud data storage

Don’t rely on that workstation PC in your home office; this is an easy way to lose all business data and no one wants that! Talk to a local managed IT services company and they can set up a secure network that is cyber-protected.

Your part-time bookkeeper can log in and access the data they need without having to visit your office, plus you can access (and update) data from any location.

Online marketing campaigns

You need to have several marketing strategies working in combination; pay-per-click and Google Ads are great platforms for localised advertising. Hooking up with an award-winning international SEO agency with offices across Canada is the best way to access top online marketing.

Google can take you to where you need to be and with an informal Zoom call, you can set the ball rolling and transform your business.