Instead of another stiff guide, let’s frame this like a conversation. Because honestly, most founders have the same doubts about SEO — they just don’t always say them out loud.
Q1: Do we really need SEO? We’ll just run ads.
Answer: Ads are like fireworks: bright, loud, short-lived. They disappear when the budget dries. SEO is more like building a lighthouse: it keeps shining, attracting ships, month after month.
Also — ad platforms in finance/tech niches can be brutal. Rules change, accounts get suspended. SEO gives resilience. It’s the base layer.
Q2: But SEO takes forever, right?
Answer: Depends what you mean by “forever.” If you expect page-one rankings for highly competitive terms in one month, yeah, impossible. But with the right roadmap:
- Months 1–2: fix technical issues, build keyword plan.
- Months 3–4: first traffic from low-competition terms.
- Months 5–6: visible growth, conversions.
- Beyond: compounding.
Patience pays. Quit too early, you miss the payoff.
Q3: What makes SEO for our sector different?
Answer: Three big things:
- Scrutiny. Google treats “money-related” content with stricter rules. Authority and trust signals matter.
- Competition. You’re not the only one chasing these keywords. Giants dominate the space. You need niches.
- Compliance. Words like “guaranteed profit” can tank both your search visibility and your legal standing.
This is why generic SEO tactics don’t always work here.
Q4: Can’t we just stuff keywords like “crypto” everywhere?
Answer: That died years ago. Keyword stuffing signals low quality. Search engines punish it. Real users hate it.
Write naturally. Use keywords as guideposts, not as spam. Clarity > repetition.
Q5: What about backlinks? Everyone says they’re key.
Answer: They are — but not all links are equal.
- A single backlink from a respected finance site = gold.
- Fifty links from spammy blogs = toxic.
Earning backlinks is slower: guest posts, partnerships, PR mentions. In fact, guest posting has its own powerful set of benefits beyond just backlinks — it also builds authority, trust, and brand awareness. But shortcuts (buying cheap links) usually end in penalties.
Q6: How important is content, really?
Answer: It’s the heart. Without content, SEO has nothing to rank. But it’s not about volume — it’s about usefulness.
Think: guides, explainers, comparisons, FAQs. Solve problems. Answer real questions. That’s what search engines want to show.
Q7: Should we think global or local first?
Answer: Depends on your audience. But remember — this space is often global by nature. Which means: multilingual SEO. Not just translations, but localization. The way people search in Spain isn’t the same as in Japan.
Ignoring this = leaving growth on the table.
Q8: What are the biggest mistakes we should avoid?
Answer:
- Chasing vanity metrics (irrelevant traffic that doesn’t convert).
- Ignoring mobile performance (half your users bounce if it’s slow).
- Outdated content (laws, algorithms, and expectations change fast).
- Overpromising in headlines (destroys trust, invites regulators).
- Treating SEO as “set and forget.” It needs care.
Q9: How do we know if SEO is working?
Answer: Measure what matters:
- Rankings for chosen keywords.
- Organic traffic trends.
- Engagement metrics (time on page, bounce rate).
- Conversions (signups, downloads, leads).
It’s not about bragging “we rank for 100 keywords.” It’s about: are we attracting the right people, and are they doing what we want?
Q10: Who can actually help us do this?
Answer: You can try DIY. But unless your team has spare bandwidth and deep SEO knowledge, it’s risky. That’s where agencies come in.
One example is ICODA. They specialize in this tricky space — running audits, mapping keywords, building content plans, earning quality links, even handling multilingual campaigns.
Their dedicated crypto SEO service focuses on building sustainable visibility while respecting compliance and credibility.
Q11: What’s the ROI, really?
Answer: Hard numbers vary. But patterns repeat:
- SEO reduces dependence on ads.
- Rankings for the right keywords bring targeted users (not random traffic).
- Visibility builds credibility, which influences investors and partners too.
ROI isn’t overnight, but once it kicks in, it compounds.
Q12: Is SEO ever “finished”?
Answer: No. Search evolves, competitors publish new content, algorithms update. SEO is a living system.
Think of it like fitness. You don’t “finish” going to the gym. You build habits, maintain, adapt.
Closing thought
Founders often treat SEO as an afterthought. Something to “deal with later.” By then, it’s too late. Competitors are already entrenched, trust is already taken.
Better to start early, build steadily, treat visibility as infrastructure.
And if you want to skip mistakes, work with people who’ve done this before. That’s what ICODA offers. SEO isn’t fireworks — it’s survival.
