A brand that will generate income must be recognizable, understandable, inspire trust and make a positive impression on visitors. Not the last role in this is played by his logo, which will be associated only with him. But how to create a company logo? What do you need to know and what rules to follow? Let’s try to figure this out now. And Turbologo’s online designer will help you develop the perfect logo from scratch.
What is a logo?
A logo is a compact graphic image created to represent a company, brand, organization, website, individual, product.
The logo is part of the corporate identity, which allows you to create an image or image of the company, link products, services, advertising with your business, distinguish you from competitors.
To properly create a logo for your site, you need to understand its main tasks:
- Recognition.
- Memorability within the target audience.
- Originality.
- Compliance with the direction of activity.
The logo should appear in advertising, on packaging if you sell products, on employees’ clothes if you provide services – anywhere that is in any way connected with your organization. Remember, even the absence of a letter component does not stand in the way of building a clear association with a website, brand, or company.
Based on this, we can say with confidence that it is impossible to save on the quality of the logo. It must be exceptionally high-class, professionally selected and thought out to the smallest detail.
How to make a logo online
The website logo design should be developed based on a number of requirements and rules. Of course, there is a creative component here, but the “backbone” plays the leading role. So, there are 5 rules of a good logo.
Uniqueness
This is perhaps the first thing you need to pay attention to. Even though there are millions of logos, you need to come up with something of your own. Copying the ideas of your competitors, even if they managed to reach certain heights in their niche, will not bring anything good. Your offer must be unique, then they will pay attention to it.
Simplicity
Such a logo is quite easy to remember, it always remains understandable and readable, regardless of its size and place of application. An interesting fact is that the human eye picks out the simplest and lightest images from the general mass. If you have just such a logo, it will be noticed on the shelf among the mass of other products, and on the Internet among hundreds of competitor advertisements, and in motion from the window of a car moving at a speed of 70 km/h.
Business fit
Of course, it is very good if the user immediately understands the direction of your company’s activity by the logo posted on the site. Therefore, such a result should be strived for. But this cannot be called true. A large number of famous corporations in their brand name do not use icons that directly indicate their activities. For example, BMW does not use a picture of a car, and Hawaiian Airlines does not use a plane.
Аdaptability
Due to the fact that mobile gadgets are gaining more and more popularity, you should create a logo that will be well read even on a small smartphone screen. From the first second, the user must understand whether he went to your site or visited a clone page.
Durability
When creating a brand name, you need to think about whether it will remain relevant after 5, 10, 20 years. To achieve this, you should not chase fashion, otherwise your logo will lose its popularity, and changing it can lead to the loss of a large number of customers.
So now you have an idea of what your company logo should look like.
There is very little left:
- Go to Turbologo‘s website;
- Enter company name/slogan;
- Choose your favorite design;
- Make edits;
- Download the finished logo.
That’s all! We hope that our tips will help you create the perfect logo. Good luck!
