The education industry is flourishing. Its market capitalization is over US$ 180 billion as per 2020 reports. Though there are huge opportunities, it is not an easy job to attract and convince students to join your university. In the tech developing era, students have become immensely smart; there is huge competition in the market, making it difficult to stand out in the education market.
With the pandemic, the downturn in undergraduate student enrolment at universities in the US and many countries worldwide is putting pressure on university marketers to deliver enrollment.
So, if you are also concerned about attracting more students to join your university, make sure to follow these six amazing tips.
- Redesign your website and simplify your admission process:
Make your website appealing and informative. Students frequently visit college websites for updates and coursework both before and after enrollment.
Having a well-designed website with excellent content and insight goes a long way toward swaying a student’s ultimate selection. Make a user-friendly website that highlights the vision, mission, and values your institute stands for. Also, do not miss putting a logo, as it reflects your institution’s background and culture. You can use education logo design tools to make an impressive logo for your institute in just a few clicks.
In addition, for students, using a mobile device has become a prerequisite. Therefore, a mobile-friendly website can be advantageous.
Students may quickly contact, enroll, and reach out if they have any concerns. The complete student experience is considered with a mobile-first design, including navigation from emails and digital ads to landing sites and eventually to the application.
- Improve your social media presence:
The majority of your target audience on social media is teens and adults. As a result, increasing your brand’s visibility aids in attracting your target demographic. Make sure to frequently provide new content, course insights, and alumni accomplishments.
Give college social media managers a hashtag so they may more readily repost and share user-generated material. Because of this, a more authentic feed is formed, with student-generated and university-made posts coexisting.
Ensure you’re active on social media sites like Facebook, Twitter, Instagram, and LinkedIn.
- Focus on digital marketing and promotions:
According to recent research, 73% of marketing executives are increasing their marketing efforts and shifting resources to digital marketing. Pay-per-click, search engine optimization, and retargeted ads are just a few tactics available to a college marketer.
Smart institutions focus on streamlining and strengthening their universities’ digital marketing strategies to ensure that expenditures are properly spent.
It’s tough to track results at a granular level with traditional marketing.
Woodbury University increased website traffic by 4000 percent thanks to a new brand platform, a coordinated social media approach, and highly targeted marketing.
- Employ student ambassadors and influence:
Encouraging college students to manage a few social media channels boosts potential students’ confidence. For example, launching a marketing campaign with a video on a “day in the life of a college student” is a great idea.
It’s also good to check up with recent college graduates and their social media accounts. Because Millennial and Gen Z students rely on word-of-mouth more than any other generation, successful and prominent alumni can help with recruiting students. In addition, hiring recent graduates to share their tales via social media and virtual events can help convert potential candidates into the next batch of incoming students.
- Personalize communication:
To attract students to enroll at your university, you must cultivate their interest throughout their university career. Responsive marketing helps students and their families create long-term relationships by ensuring that they receive the relevant information, in the right format, at the right time.
Create distinct email sequences based on the many types of student personas you have as another way to employ email campaigns. For a variety of reasons, people seek higher education.
6. Alumni testimonials and alumni networks:
The majority of colleges fail to establish a connection with alumni students. The university benefits greatly from this network. This network connects people all around the world and refers future students to the institute. It may be used on various platforms, including LinkedIn, Facebook, and Instagram.
Prospective students can connect with this network to ask questions, participate in discussions, and get answers to any questions or concerns they may have.
These social gatherings are extremely helpful. Alumni testimonials, on the other hand, are an excellent technique to increase students’ confidence in the institution. Testimonials are an organic, relatable, and powerful medium.