Whether you’re a physician in private practice or a partner in a group practice, it’s easy to put all of your focus on patient care and productivity. But if you’re looking to grow your business and increase revenue, you’ll need to do more than that.
From attracting new patients to providing your existing patients with more healthcare services, there are lots of ways to grow your business, many of which don’t even require a great deal of time or effort on your part.
No matter what your medical specialty may be, here are five tips to help you grow your medical practice in 2022.
1. Optimize Your Website
One way to grow your practice is to update and optimize your website.
Your website is your best marketing tool, and it should have a modern, clean design that makes it clear what type of medical practice you have and what type of services you provide. A website that looks out of date can make potential patients think that your practice is out of date too.
Using SEO tools, you can turn a basic, boring website into an interactive marketing tool that helps to build your brand and attract new patients to your practice.
2. Set Up a Patient Portal
Patients want convenience, and that means giving them digital tools where they can schedule appointments, request refills, and view their medical records whenever and from wherever they want.
Setting up a patient portal provides your patients with an alternative way to communicate with you without having to call your office during specific hours or waste time sitting on hold.
3. Offer More Services
Expanding your services is an excellent way to bring in new patients. It’s also a way to encourage existing patients to see you for medical services that they might currently use other providers for.
For example, if you run an ophthalmology practice, consider bringing in an optometrist to provide more routine services. By doing so, you can expand your practice with a whole new set of patients of all ages that you wouldn’t normally see as an ophthalmologist.
Don’t have the physical space to bring in an additional physician or provide an additional service?
If you haven’t already done so, you can expand your business by offering telehealth services.
Studies show that between the start of the COVID-19 pandemic and November 30, 2021, more than 25.6% of Americans used a telehealth service. Telemedicine is convenient and effective, and it’s expected to continue to grow in scope and popularity. If you don’t already offer this service, it’s possible that you may lose patients to practices that do.
4. Create a Digital Marketing Strategy
One of the best things you can do to grow your medical practice is to develop a robust digital marketing strategy. Your digital marketing strategy can include a variety of components, such as:
- Blogging
- Email marketing
- Social media marketing
- Generating SEO content
Through blog posts and monthly newsletters, you can provide your patients with valuable information and educational resources. You can write about new technological advancements or medications. You can write about preventative measures that patients can take as part of a wellness journey. You can provide insight into specific diseases, treatments, or healthcare trends.
Publishing high-quality content helps to establish you as a thought leader in your industry, which can help you get higher rankings in Google search results. The higher you rank in search results, the more visible your practice will be.
5. Offer Greater Benefits to Attract Top Talent
As a physician with your own practice, it’s crucial to recruit top-tier talent to work for you. One way to do so is to provide your employees with a better benefits package than other physicians in your region.
If you employ nurses or technicians in your practice, consider paying for their malpractice insurance coverage. This article provides some insight into how much it costs and how you can reduce the cost of premiums.
Looking for top-quality medical assistants or administrative personnel?
Offering a few thousand dollars more per year or a few more paid days off than other practices offer is an excellent way to attract the best professionals in your city to want to work for you.
In Conclusion
The best part about employing some of these practice-growing strategies is that you don’t have to do all the work yourself. Hire a digital marketer and task your administrative staff with setting up digital services and you can grow your practice with a small monetary investment and an even smaller investment of your time.
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